Peers.com

A large WordPress build with a content structure designed for non-technical editors.

What it is

Peers.com is a complex, content-heavy WordPress site built in close collaboration with the client. The bulk of the work was less about flashy features and more about turning a long list of client requirements into a content structure that the client’s own team could manage day-to-day without developer help.

Tech stack

• WordPress as the platform
• Elementor Pro for page building and layout
• Advanced Custom Fields (ACF) for structured content types and reusable field groups

What it set out to achieve

• Translate a complex set of client requirements into a content model that’s simple to reason about
• Give non-technical editors a structure where adding and updating pages doesn’t require touching layout or code
• Build something scalable enough to keep working as the client added more content over time